If You’re Going To Get A Customer Then Get Your Ideal Customer.
To create your ideal customer, first you have to identify motivated prospects exhibiting your ideal customer’s buying behavior, right?
Then we have to meet them where they are in the buying process, make sense?
Then you have to nurture them with your unique value proposition across platform and device.
You need to meet their motivation with your appeal and your exclusivity.
Here's How You Start
At each touch point you need to provide prospects with enough value that it’s worth their time and attention to keep engaging with you.
That's how you stay Top Of Mind
"Successful B2B marketers combine CRM data with identity-based marketing to build a consistent and persistent identifier that ensures far greater
accuracy in B2B marketing campaigns. A persistent identifier gives marketers vital information to determine if they are targeting the right person,
their seniority level and even what technology they currently use." Martech Advisor
Generate more leads with higher success rates for your sales team
with a multi-channel follow up process like this.
Increase your sales productivity on the leads you deliver to your sales team
"With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers and customer experience professionals appreciate the importance of identity management as a piece of bedrock infrastructure. Put simply, without effective identity management, there is no ‘People Based Marketing’. In fact identity management is the foundational component of concepts like cross-device identification, multi and omnichannel marketing, and the all-important ‘Single Customer View’."
Better targeting increases the ability to convert prospects because the brand can communicate with the person in more channels such as connected digital direct channels like email, with paid media channels like display retargeting. This ability to reach a person across more channels with the same brand message increases the opportunity to convert and capture a greater share of wallet." which-50.com
Increasing the closing percentage of your entire sales force means
greater productivity, less turnover and a greater return on your marketing investment
Get Complete Sales Transparency from In-Market Lead – to Engagement Nurturing – to In-Your-Funnel Prospect – to Inbound Sales Presentation – To Result…Right Down To The Individual Salesperson
Call Today 888-841-1494
All your salespeople will have to do is pick up the phone, answer a text or respond to an email